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We make your great products

taste better!

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The problem with formulas that utilize bitter APIs or are just bitter on their own is the bitterness typically reduces the usability and adoption of the product by a consumer if the bitterness isn't reduced. We help formulators solve this problem.

 

Better Bitter Blocker "BBB" blocks on average 50%-80% of the bitterness and comes in two formulations. Our patent-pending bitter compound taste blocker formulations are based on 14 years of bitter product formulation, production experience and R&D.

 

BBB comes in two profiles allowing a bitter and sweet tunable approach:

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1) BBB T1R+: Bitter Taste Masker

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By modulating and engaging with the T1R's sweet receptors, the bitterness sensation is greatly reduced for many products by reducing the intensity of a bitter API. This profile can be used on its own or together with the BBB T2R+ Bitter Blocker.

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2) BBB T2R+: Bitter Blocker​

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This formulation is unique since it not only suppresses multiple bitter T2R receptors it also interacts with the gusatory system's (controls the sense of taste) signal transfer registering bitter tastes. We expanded this profile by combining our proprietary bitter masking natural flavors to activate additional taste masking receptors.

 

We researched and utilized all major bitter blocker products and determined that no single bitter blocker product works for all formulations. We tested BBB with over 300 isolated bitter compounds and found that the overall reduction in bitter detection was 50-80%. Based on these results the BBB interacts with the majority of the T2R bitter receptors.

 

Our patent-pending BBB is a "tunable" approach by separating and offering our BBB T2R and BBB T1R.They can be utilized on their own, combined or in concert with a 3rd party bitter blocker. 

 

Highlights:

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1) Low use rates: 2-5% average of your bitter API

2) Lowers sugar amounts in some products

3) Bitter blocking: 50-80%

4) Nano emulsion tested

5) Nanoparticle tested

6) Astringency reducer 

7) Flavor enhancer 

8) Sour reducer 

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Ingredient panel listing: Ingredient panel listing: Proprietary blend of Natural flavors, amino acids, and Monoammonium Glycyrrhizinate

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* Bitter taste receptors (T2R): Bitter tasting compounds are detected by twenty five T2Rs receptors that are a family of G protein-coupled receptors (GPCRs). 

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* Sweet taste receptors (T1R): Sweet-tasting compounds are detected by only two heterodimeric receptors composed of two subunits, T1R2 and T1R3. 

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* API: Active Pharmaceutical Ingredient

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How it Works:

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